Ask any woman if men are more aggressive. I believe that we men are much more aggressive than women who survived and reproduced because primitive women were the best nurturers and peacemakers within their family and tribe. The female survivors who passed their genes on were also the most desirable in the eyes of the alpha male who was able to spread his and her genes farther.
Does the fashion and beauty industry thrive on this female need to be attractive? Is the need to be attractive an uncontrollable genetic need?